Firstly, this location in the Midwest of the USA gives us access to around 200 million people within easy driving distance, which is beneficial in terms of logistics and shelf life. Secondly, the winters are cold here, which we actually like because it helps to keep pests down to a minimum without spraying, and we aim for pesticide-free as much as we can. And thirdly, there is a high energy availability at low cost in Ohio. That’s a big difference from Canada.” Locally grown In fact, we don’t generate our own energy because it makes better financial sense to buy it in than produce it ourselves. Sustainability is an important theme for the company, which has a strong focus on quality and freshness. “We strive to grow the best products using sustainable methods. We’re positioned at the higher end of the market, but once our retail customers know that we’re an efficient greenhouse company they’re happy to enter into long-term partnerships with us,” comments Luis. Nowadays, both retailers and consumers are increasingly realizing that cheaper is not always the best approach.

It’s more a matter of how you can improve your product quality, taste, longevity and appearance. That enables you to sell 100% of your product rather than just 80% of your product with the other 20% going to waste, and waste is such a huge issue in retail. “So retailers might have to pay us a bit more, but they’re ultimately profiting a lot more. It took us a little while to create that new mindset among our customers, but they’ve now seen that it achieves real results.

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